SANTA IN THE CITY 2026 SPONSORS
Agentic Partner
labb delivers enterprise-grade CRM, AI, and automation solutions for Fortune 500 companies in banking, insurance, and the public sector. As Pega’s trusted partner for agentic self-service, their global experts combine platform expertise with AI-assisted delivery to design, build, and scale high-impact omnichannel solutions.
Different Maker
NETbuilder is a leading provider of specialist consulting, digital transformation, cyber security, observability, and AI automation services. With over 25 years of experience, their expert team empowers government departments and enterprise-scale organizations to maximize operational efficiency while maintaining robust protection against modern, AI-driven security threats.
Together, labb & NETbuilder are supporting…
‘Santa in the City brings together everything we love – staying active, embracing the festive spirit, and doing something meaningful as a team.
Christmas is all about children, and there’s no better way to celebrate than by channeling that energy into raising funds for a charity that supports young people when they need it most.
Seeing hundreds of Santas running through London for such an important cause will be something really special.’
Sean Richardson
Group CEO, NETbuilder & labb
2026 lead charity partner…
Santa in the City has helped charities raise thousands of pounds over the last 10 years and only wants to continue this. In 2026, in partnership with our Event Sponsor, labb and NETbuilder, we are proud to announce that our lead charity partner is The Children’s Society.
At The Children’s Society, we work every day to create a society where every young person feels safe, supported, and hopeful about their future.
We are delighted that labb has chosen to support our work through this year’s Santa Fun Run, helping to raise essential funds for children and teenagers facing some of the toughest challenges of modern life.
Across the UK, too many young people are struggling alone. Some are coping with poor mental health, navigating complex care systems, facing exploitation, or arriving in the country without family support.
Supporting vulnerable young people
By joining labb for this festive, feel-good event, you’re not just taking part in a fun challenge; you’re helping The Children’s Society continue its essential work supporting vulnerable young people across the country. Thank you for standing with us. Your kindness and commitment help ensure that more young people receive the safety, support, and hope they deserve. With your generosity, this year’s Santa Fun Run can create an even greater impact for
children across the UK. Alongside our frontline work, we drive national change through powerful campaigns. Our award-winning #LookCloser campaign helps communities understand and
recognise the signs of child exploitation, empowering people to play an active role in keeping children safe. We’re honoured that labb is supporting our mission through the Santa Fun Run, and we are grateful to every participant who chooses to run, fundraise, and make a
difference.
How to get started
Taking part in the Santa Fun Run is simple, and your fundraising will have a genuine impact. You can register today!
Set up your JustGiving fundraising page
The Children’s Society is asking all participants to raise a minimum of £100.00. To create your fundraising page, please use the JustGiving sign-up link.
Share your page and start fundraising
Spread the word by sharing your JustGiving page with friends, family, colleagues, and across your own channels. Tell people why you’re taking part and how their support can help change the lives of vulnerable young people.
Celebrate your success
After the run, have fun, celebrate your achievement, and thank your supporters for helping make a difference.
Together, we can make a difference
By joining labb for this festive, feel-good event, you’re not just taking part in a fun challenge; you’re helping The Children’s Society continue its essential work supporting vulnerable young people across the country.
Thank you for standing with us. Your kindness and commitment help ensure that more young people receive the safety, support, and hope they deserve.
With your generosity, this year’s Santa Fun Run can create an even greater impact for children across the UK.
